Marketing Task Force

Charge:

At its 8 June 2022 meeting, the Board approved formation of a task force to create a Marketing Plan. The Marketing Plan should include, at a minimum, the following:

• An “elevator speech” of what NASIG is about
• NASIG’s value proposition for specific constituents, including but not limited to:
• • vendors/sponsors
    
  • strategic affiliates, which include NISO, IFLA, UKSG, LPC, ALA NALCOs, LAA, and C4DISC
    
  • LIS students
    
  • scholarly communication librarians
    
  • e-resources management librarians
    
  • special librarians (law, government information, music, health sciences etc.)
    
  • publishers/persons working in scholarly publishing (including librarians)
    
• Methods and channels for engaging with these constituencies (by restarting the Newsletter, or other means, or multiple means)
• Concrete guidance for using our recently revised branding (colors, logos, etc.) to best advantage
• A master working calendar of tasks and events for distributing/marketing NASIG content throughout the year
• A clear process for funneling information to the NASIG Social Media Coordinator for NASIG committees and other groups to follow - a visual "decision tree" of this process would be particularly helpful
• Recommendations for documenting the work of liaising with potential vendors/sponsors for the annual conference (i.e., NASIG’s Fundraising Coordinator)
• Clear definitions of the roles and responsibilities related to marketing across the organization, including relevant NASIG Committees and the Social Media Coordinator

The overall goal of the Marketing Plan will be to increase NASIG’s visibility and expand participation/membership in our organization.

Co-Chair: Maria Hatfield (Maverick Publishing Specialists, Inc.)
Co-Chair: Matthew Ragucci (Wiley)

Members:

Nicole Ameduri (Springer Nature)
Kat Rowe (UNC Greensboro)

Board Liaison: Steve Oberg (Wheaton College)